Mozilla introduced a new feature in search results suggestions in the Firefox address bar as part of the release of version 93.0 of its browser. Firefox Suggest, Mozilla’s feature of “showing relevant information and sites to help you reach your goals,” is similar to the suggestions offered by most browsers. But unlike competing solutions, it also includes content from paid advertisers.
“When contextual suggestions are enabled, Firefox Suggest uses your location and search keywords to create contextual suggestions from Firefox and our partners, while respecting your privacy,” the support message said.
Contextual suggestions “from” trusted partners “appear at the bottom of regular search suggestions (so far below) taken from bookmarks, browser history, and open tabs — a less intrusive version of search ads, but technically still ads.
After upgrading to the latest version of the browser, Firefox may display a pop-up window asking if you want to enable “contextual suggestions” or change your settings. If you accidentally enable any of the Firefox Suggest features without paying proper attention (after all, everyone has done so at least once, right?), You can still disable them:
Click on the “hamburger” menu and then select “Settings”;
Click on “Privacy & Security” in the sidebar and scroll to “Address Bar – Firefox Suggest”;
Check or uncheck the box for contextual suggestions to enable or disable this feature;
Check or uncheck the box for “recurring sponsored offers.”