By Ivan Maltsev
As Bloomberg points out, the changes will not significantly impact the most profitable part of the app market for Google – games.
Google will reduce the commission of its Google Play store by up to 15% when users pay for app subscriptions from the beginning of 2022. This was announced on Thursday by Google Vice President Sameer Samat in the official blog for developers.
“Digital services subscription has become one of the fastest-growing models for developers, but we know that such a business faces certain difficulties in attracting and retaining customers. To help them, from January 1, 2022, we will reduce the commission on all subscriptions in the Google Play store from 30% to 15% from the first day of use,” the statement says. The representative of the company explains that by this time, the rule was already in effect, under which the commission of the site when paying for the second year of subscription was 15%.
As Bloomberg points out, the changes will not significantly impact the most profitable part of the app market for Google – games, since they often do not use subscriptions but offer to purchase “digital goods” inside the program. Music services, electronic versions of newspapers, dating apps are mainly implemented by subscription, the agency notes.
Bloomberg also explains that the commission for applications without a subscription is currently 30% if the developers’ profit exceeds $ 1 million, but 99% of companies can pay a reduced commission of 15%.